
ESCAPE ORDINARY
As the creative lead for Revin Cycling, I transformed the brand into a standout in the carbon bicycle parts market by centering on the mantra “Escape Ordinary.” Through strategic brand positioning, we identified a market desire for performance, reliability, and style. Our visual identity featured a modern aesthetic with a bold color palette and confident typography, while our product design combined advanced manufacturing techniques with rigorous testing to ensure top-quality performance. Packaging was designed to enhance the unboxing experience, and dynamic photography and videography showcased our products’ versatility and performance, reinforcing our brand story.
Collaboration was crucial, with our small, dedicated team ensuring cohesiveness across all brand aspects through regular meetings and open communication. By overcoming challenges with innovative solutions, we maintained project momentum. The result was a cohesive brand design, high-performance products, and compelling visuals that led to a successful launch and strong market presence. Revin Cycling now inspires cyclists to break away from the ordinary and embrace the extraordinary, standing as a testament to strategic branding and teamwork.
