Film Synopsis (Core Culture Version)
Title: Wrenched | One shop’s fight to keep the soul alive.
Synopsis:
In every scene, there used to be a place. A shop. A clubhouse. A hangout. A crusty little spot where you learned how to bleed brakes, swap grips, and talk shit before the shuttle rolled out. Skateboarding had ’em. Surf towns had ’em. Mountain biking used to, too. Now? Not so much.
A few years back, Morgan and Matt decided to bring that feeling back. They opened Wrench and Roll in Morgan’s garage — a couple of lifers wrenching, riding, and trying to give the local scene a place to belong. No glossy showroom. No investor decks. Just a couple of workbenches and a vision: to build a core bike shop like the ones they grew up with — the kind that raised riders, not revenue.
Eventually, they moved into a small retail space — hoping to make Wrench and Roll a permanent fixture. A true local. But the landscape they stepped into had changed. Corporate mega-stores were expanding. Brands were selling direct. Online blowouts made loyalty a hard sell. In 2024 alone, more than 650 independent shops vanished from dealer locators. In cities like Portland, core shops dropped by over 30% in a decade.
It’s not just competition. It’s a cultural wipeout.
Wrench and Roll: Last of the Core isn’t a comeback story. It’s a resistance story. A fight to keep a scene alive in the face of economic pressure, disappearing loyalty, and the slow, quiet death of real community in bike culture. It’s about two guys who still believe a local shop can be more than a sales floor — it can be a place where a new generation finds its people.
This film is for anyone who grew up in a skate shop, waited hours in a surf shack for wax and a weather update, or learned how to fix a derailleur from a dirtbag who didn’t even charge you.
Because you can’t two-day ship a crew. And you sure as hell can’t download a vibe.
Ride fast. Buy local. Keep it core.
Short Synopsis:
When two longtime riders open Wrench and Roll in a garage with a dream to bring back the core bike shop — the kind that raised riders and built scenes — they find themselves up against an industry that’s left those places behind. As corporate chains, online sales, and status-bike culture take over, Wrench and Roll: Last of the Core explores what happens when a sport loses its soul — and what it takes to fight for it.
Logline
Two riders build a shop the old way — stickers, service, and soul — only to find themselves battling the corporatized future of mountain biking in a story about loyalty, loss, and the last core bike shops holding the line.