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SHAGGY MIRANDA, THE STORY OF THE ARTIST BEHIND SHAGRANDA RUGS. Woven is a documentary I directed, shot, and produced, capturing the creative world of Shaggy Miranda, the artist behind SHAGRANDA RUGS. Through my lens, this film delves into how Shaggy channels his deep-rooted love for skateboarding, street art, and music into his craft of making …
BUILDING THE FOUNDATION When Revive RX was just breaking into the CrossFit supplement scene, we partnered with the founder to lay the groundwork for the brand’s future success. Together, we developed a strong foundation through sleek web design, striking packaging, and engaging promotional materials, all aligned to capture the attention of their target audience and …
BUILDING CONNECTIONS Beyond capturing moments; a great photo tells stories that evoke emotion, create lasting connections, and inspire action. Through the lens, every image becomes a narrative, inviting viewers to step into a world where visuals speak louder than words. Whether in branding, editorial work, or personal projects, powerful photography captures the essence of its …
ELEVATING DESIGN During a four-year tenure with Marin Bikes, significant efforts were dedicated to both designing bike graphics and refining marketing strategies. Each year, the product line featured 100-150 bikes, ranging from kids’ bikes to road and mountain bikes. Every touchpoint, including fork, wheel, seat, and component graphics, was meticulously designed in-house to ensure a …
Simply Works. Foundation is built on the belief that the purity of the ride reigns supreme and that finding great-performing, affordable bike tools and accessories should be the least of a cyclist’s worries. Initially, Foundation had no name or clear direction, only great products at a great price. Collaborating closely with the buyers, we defined …
ESCAPE ORDINARY As the creative lead for Revin Cycling, I transformed the brand into a standout in the carbon bicycle parts market by centering on the mantra “Escape Ordinary.” Through strategic brand positioning, we identified a market desire for performance, reliability, and style. Our visual identity featured a modern aesthetic with a bold color palette …
BECOMING AMERICA’S BIKE SHOP Jenson USA transitioned from a discount outdoor retailer to a top destination for cycling enthusiasts nationwide, with the goal of becoming “America’s Bike Shop.” As Creative Director, I led efforts to redefine the brand, focusing on realigning its identity to resonate deeply with the cycling community. This involved refreshing the visual …